Discover the 12 best sales funnel templates for any business. Compare platforms, downloadable kits, and free resources to build your perfect funnel today.
Top 12 Sales Funnel Templates to Boost Conversions in 2025
Top 12 Sales Funnel Templates to Boost Conversions in 2025
Building a high-converting sales funnel from the ground up can feel like a monumental task. You need to orchestrate compelling copy, optimised landing pages, seamless checkouts, and strategic follow-ups. If even one element is misaligned, the entire system can falter, leaking potential revenue at every stage. This is precisely where proven sales funnel templates become an entrepreneur's most valuable asset.
These templates provide the essential framework, design, and flow, allowing you to focus on refining your offer instead of reinventing the wheel. For those wanting a deeper understanding of the core mechanics before diving in, this comprehensive guide to ecommerce sales funnels provides essential foundational insights into the entire process.
In this resource guide, we break down the 12 best sources for sales funnel templates available today. We move beyond simple feature lists to analyse each option for its specific use case, practical limitations, and implementation nuances. We’ve included screenshots and direct links to give you the clarity needed to choose the perfect blueprint to accelerate your business growth. Whether you're selling digital products, coaching services, or physical goods, you will find a solution here to streamline your path to profit.
1. ClickFunnels
1. ClickFunnels
ClickFunnels is an all-in-one platform designed for entrepreneurs who need both powerful sales funnel templates and the integrated software to run them. Unlike standalone template packs, its core strength lies in providing a complete ecosystem. You can select a professionally designed, multi-step funnel for various goals-like lead generation, webinar registrations, or product sales-and launch it quickly using a drag-and-drop visual editor. This removes the technical complexity of stitching together different plugins for landing pages, email marketing, and payment processing.

The platform is purpose-built to accelerate implementation, making it a top choice for users who prioritise speed and convenience over granular, code-level customisation. The built-in analytics and A/B testing tools allow for continuous optimisation directly within the dashboard.
Key Features & Considerations
Key Features & Considerations
Platform Type: All-in-one funnel builder with a template library.
Best For: Solopreneurs and businesses wanting a fast, end-to-end solution without needing separate hosting, page builders, or email autoresponders.
Pricing: Plans start at $127/month (billed annually). A 14-day free trial is available to test the features.
Pros: Extremely fast to deploy complete, functional funnels. Excellent training resources and a large, supportive community.
Cons: Higher monthly cost compared to self-hosted WordPress solutions. Templates are proprietary and cannot be moved to other platforms.
Learn more about the different types of funnel templates available in ClickFunnels to see if it aligns with your business goals. You can access the platform and its templates at ClickFunnels.
2. Systeme.io
2. Systeme.io
Systeme.io has rapidly become a major contender in the all-in-one marketing platform space, largely due to its exceptional value proposition. It offers a comprehensive suite of tools, including dozens of ready-made sales funnel templates designed for lead generation, course sales, and e-commerce. Its key differentiator is a highly generous free-forever plan, making it an accessible entry point for new entrepreneurs and budget-conscious businesses looking to implement powerful marketing automations without an initial investment.

The platform integrates its funnel builder seamlessly with email marketing, affiliate programme management, and online course hosting. This unified approach allows users to deploy a complete, functional funnel quickly using a simple interface and one-click template imports, eliminating the need to connect multiple third-party applications.
Key Features & Considerations
Key Features & Considerations
Platform Type: All-in-one marketing platform with a built-in funnel builder.
Best For: Solopreneurs, course creators, and small businesses seeking a powerful, cost-effective solution with an integrated toolset.
Pricing: A free-forever plan is available. Paid plans with higher limits start from approximately $27/month.
Pros: Excellent price-to-features ratio. The free plan is robust enough to launch a complete business. Quick to deploy funnels on a single platform.
Cons: Fewer third-party integrations compared to more established competitors. The template library, while functional, is smaller than dedicated marketplaces like those for WordPress.
You can explore the platform and start building with its templates at Systeme.io.
3. GetResponse
3. GetResponse
GetResponse started as an email marketing platform but has evolved into a powerful marketing automation tool with integrated sales funnel templates. Marketed as "Conversion Funnels", its key strength is in providing email-centric funnel flows. You can choose from pre-built templates for lead magnets, sales, webinar registrations, or even complete e-commerce funnels, all deeply connected to its robust email and automation engine. This makes it ideal for users who prioritise list-building and follow-up sequences as the core of their strategy.

The platform includes a landing page builder, webinar hosting, and payment processing capabilities, creating a cohesive system. This approach simplifies the process for marketers who want to manage their entire customer journey, from initial contact to conversion, within a single dashboard without needing extensive third-party integrations.
Key Features & Considerations
Key Features & Considerations
Platform Type: All-in-one marketing platform with funnel templates.
Best For: Marketers and businesses whose sales process heavily relies on email marketing, webinars, and automated follow-up sequences.
Pricing: Plans with funnel features start from around ₹2,599/month. A free plan is available with limited features.
Pros: Excellent for building email-centric funnels. The automation and webinar stack is mature and feature-rich.
Cons: The number of funnels you can build is limited on lower-tier plans. Its landing page designer is less flexible than dedicated builders.
Discover how GetResponse can help you build an email list with its integrated tools to fuel your funnels. You can access the platform and its templates at GetResponse.
4. Kartra
4. Kartra
Kartra positions itself as a complete business operating system, offering a vast library of over 100 prebuilt campaigns and sales funnel templates. Its key differentiator is that these are not just page designs; they are complete, done-for-you funnels that include the pages, email sequences, automations, and checkout flows needed to launch. This makes it an incredibly powerful solution for info-product creators and coaching businesses who want to deploy sophisticated marketing campaigns without building them from scratch.

The platform’s visual funnel mapper allows you to see how every element connects, from landing pages to membership portals and helpdesks. By providing an integrated ecosystem, Kartra removes the technical friction of syncing multiple third-party tools, allowing you to focus on marketing strategy rather than software integration.
Key Features & Considerations
Key Features & Considerations
Platform Type: All-in-one marketing platform with importable campaign templates.
Best For: Entrepreneurs in the information and coaching space who need comprehensive, ready-to-use marketing funnels with integrated email, video, and memberships.
Pricing: Plans start from $119/month. A 30-day money-back guarantee is offered.
Pros: Extensive library of done-for-you campaigns saves significant time. The broad, integrated toolset (helpdesk, calendars, memberships) reduces the need for external plugins.
Cons: The sheer number of features can create a steep learning curve for new users. Its pricing is higher than leaner, single-purpose page builders.
You can explore the different tiers and importable campaigns on the Kartra website.
5. Leadpages
5. Leadpages
Leadpages excels as a conversion-focused platform for creating high-performing landing pages and websites, making it a strong contender for those needing specific sales funnel templates. While not an all-in-one funnel mapper, its strength is its extensive catalogue of professionally designed templates for individual funnel stages, such as sales pages, opt-in forms, and checkout pages. Users can rapidly deploy these components and link them together to form a cohesive, page-based funnel.

The platform is built for speed and optimisation, offering an intuitive drag-and-drop builder and unlimited A/B testing capabilities. This allows marketers to continuously refine their pages for maximum conversions without technical hurdles. It’s an ideal solution for businesses that already have an email marketing system and need a best-in-class tool for the front-end pages of their funnels.
Key Features & Considerations
Key Features & Considerations
Platform Type: Landing page and website builder with a template library.
Best For: Businesses and marketers who need to quickly launch and test high-converting landing pages as part of a broader marketing stack.
Pricing: Standard plans start at $37/month (billed annually). A 14-day free trial is available.
Pros: Extremely fast for deploying and optimising pages. A strong library of over 250 modern, mobile-responsive templates.
Cons: Not a full CRM or automation suite; requires integration with email tools. Funnels are constructed page-by-page rather than through a visual funnel mapper.
Explore how to create effective landing pages for lead generation with Leadpages to maximise your funnel's performance. You can access the platform and its templates at Leadpages.
6. Unbounce
6. Unbounce
Unbounce is a specialised landing page platform renowned for its conversion-focused tools, offering over 100 sales funnel templates designed for high performance. It excels at creating individual funnel stages like sales pages, lead generation forms, or opt-in pages with its intuitive drag-and-drop builder. Its core strength lies in optimisation, allowing marketers to build and test page variants with precision. This focus on conversion rate optimisation makes it a powerful tool for the most critical steps of any sales funnel.

The platform includes features like popups and sticky bars to capture leads at various entry points, while its AI copywriting and A/B testing capabilities are built to improve results continuously. Unbounce is ideal for businesses that already have an email marketing system and checkout process but need to maximise the effectiveness of their front-end landing pages.
Key Features & Considerations
Key Features & Considerations
Platform Type: Landing page builder with conversion optimisation tools.
Best For: Marketers and businesses focused on A/B testing and optimising individual funnel pages for maximum conversion lift.
Pricing: Plans start from $74/month (billed annually). A 14-day free trial is available.
Pros: Marketer-friendly testing stack for data-driven improvements. Flexible design control without needing to write code.
Cons: Not a full funnel operating system; requires integration with separate email and checkout tools. Pricing scales with traffic.
Learn more about using Unbounce to increase your conversion rates for more effective funnels. You can explore the platform and its templates at Unbounce.
7. Instapage
7. Instapage
Instapage is a premium landing page platform that excels at conversion rate optimisation, making it a powerful choice for building individual components of a sales funnel. While not an all-in-one system, it offers over 500 layouts, including sales funnel templates for high-impact sales pages, lead capture forms, and thank you pages. Its core strength lies in its enterprise-grade experimentation and personalisation tools, which allow marketers to fine-tune every element for maximum performance.

The platform is designed for teams that need to scale their advertising campaigns and demand granular control over the user experience. Features like dynamic text replacement, robust A/B testing, and detailed heatmaps provide the data needed for deep optimisation. The Instablocks feature also allows users to create and reuse global content blocks across multiple pages, ensuring brand consistency and efficiency when building out multi-step funnels.
Key Features & Considerations
Key Features & Considerations
Platform Type: Advanced landing page builder with optimisation tools.
Best For: Marketing teams and agencies focused on maximising conversion rates for paid advertising campaigns and requiring deep analytics.
Pricing: The "Convert" plan starts at $199/month (billed annually). A 14-day free trial is available.
Pros: Powerful optimisation tools (heatmaps, A/B testing) for data-driven decisions. Enterprise-level performance, security, and collaboration features.
Cons: Higher price point makes it less suitable for beginners or small businesses. It is a specialised tool and does not include email marketing or a built-in CRM.
You can explore the platform's features and available templates at Instapage.
8. FunnelKit (WordPress/WooCommerce)
8. FunnelKit (WordPress/WooCommerce)
FunnelKit (formerly WooFunnels) is the premier funnel-building plugin for WordPress, specifically designed to integrate deeply with WooCommerce. It provides high-converting sales funnel templates for every stage, including opt-in pages, streamlined checkouts, order bumps, and one-click upsells. Unlike all-in-one SaaS platforms, FunnelKit gives users complete ownership over their data and technology stack, leveraging the flexibility of WordPress. This makes it an ideal choice for e-commerce businesses that want to optimise their checkout process and maximise customer lifetime value without high recurring platform fees.

The platform’s strength lies in its performance focus and robust WooCommerce integration. You can design entire customer journeys using a visual automation builder, triggering email and SMS follow-ups based on user actions. The templates are built to work seamlessly with popular page builders like Elementor, Divi, and Oxygen, offering extensive customisation.
Key Features & Considerations
Key Features & Considerations
Platform Type: WordPress plugin with a template library for WooCommerce.
Best For: WooCommerce store owners who want to own their tech stack, reduce monthly fees, and build highly optimised checkout and post-purchase funnels.
Pricing: Plans start at $129.50/year. There is a 14-day money-back guarantee.
Pros: Deep WooCommerce integration with a strong performance focus. You own your data and avoid high platform fees associated with SaaS solutions.
Cons: Requires you to manage your own WordPress hosting and maintenance. Plugin and theme compatibility can sometimes present technical challenges.
Explore how FunnelKit's templates can enhance your e-commerce store at FunnelKit.
9. CartFlows (WordPress/WooCommerce)
9. CartFlows (WordPress/WooCommerce)
CartFlows is a powerful WordPress plugin that transforms your WooCommerce store into a highly optimised selling machine. Instead of relying on a standard checkout process, it allows you to build sophisticated sales funnel templates directly within your existing site. Its strength lies in its deep integration with WooCommerce and popular page builders like Elementor, Beaver Builder, and Spectra, giving you full design control over every step of the customer journey, from landing pages to custom thank you pages.

The platform provides a library of pre-built, conversion-focused templates that can be imported with a single click. This makes it ideal for e-commerce businesses that want to implement proven funnel strategies like one-click upsells, order bumps, and dynamic offers without leaving the WordPress ecosystem.
Key Features & Considerations
Key Features & Considerations
Platform Type: WordPress plugin for building e-commerce funnels.
Best For: WooCommerce store owners who want to increase average order value and conversions using their existing WordPress setup.
Pricing: A free version is available with limited features. Pro plans start at $199/year.
Pros: Seamless integration with WooCommerce and major page builders. One-time payment and lifetime options offer great long-term value.
Cons: Requires an existing WordPress/WooCommerce site and some technical familiarity. Core features like A/B testing are reserved for higher-tier plans.
You can explore the various funnel templates and features at CartFlows.
10. Etsy
10. Etsy
Etsy is a global digital marketplace offering thousands of affordable, ready-to-use sales funnel templates, primarily designed in Canva. Its unique strength lies in providing hyper-specific, aesthetically pleasing design assets for creators, coaches, and course sellers who need professional-looking sales pages and mini-sites without the high cost or platform commitment. Instead of an all-in-one software, Etsy offers instant digital downloads from independent designers.
This approach is ideal for solopreneurs who manage their funnel components separately (e.g., using a simple page builder and a separate email service) but need a strong visual design to start. The marketplace model allows you to find niche templates perfectly tailored to industries like wellness coaching, digital product sales, or freelance services, often for a one-time fee.
Key Features & Considerations
Key Features & Considerations
Platform Type: Digital marketplace for design templates.
Best For: Creators, coaches, and small businesses needing low-cost, visually-driven sales page and funnel designs, especially for use in Canva.
Pricing: Varies by seller, but most templates are a one-time purchase, often under $30.
Pros: Very low cost compared to software subscriptions. A fast way to acquire a high-quality design without committing to a specific funnel-building platform.
Cons: Template quality varies widely by seller, so checking reviews is essential. Some designs may require a Canva Pro subscription to use all elements; always check the product description before purchase.
You can browse the massive collection of templates from various independent creators at Etsy.
11. Creative Market
11. Creative Market
Creative Market is a curated design marketplace where independent creators sell high-quality, professionally designed assets, including sales funnel templates. Unlike all-in-one platforms, it offers individual template packs for various systems like Canva, Kajabi, and WordPress/Elementor. Its core strength is providing aesthetically polished, brand-focused designs that help businesses stand out with a unique, premium look without the cost of a custom web designer.

This makes it an ideal source for entrepreneurs who already have their tech stack but need a visual upgrade. The templates often come bundled with helpful extras like copy prompts, video tutorials, and demo sites, providing significant value beyond just the design files.
Key Features & Considerations
Key Features & Considerations
Platform Type: Marketplace for individual design templates.
Best For: Businesses and solopreneurs wanting a high-end, bespoke look for their funnels on platforms like Canva, Kajabi, or Elementor.
Pricing: Varies per product. Templates typically range from $30 to $150+ for a one-time purchase.
Pros: Higher average design quality compared to broader marketplaces. Wide variety of styles and platform compatibility. Commercial-use licensing is clearly defined.
Cons: Prices are generally higher than on general marketplaces like Etsy. Templates are platform-specific, which can limit portability if you change your software.
Explore the diverse collection of templates from top designers at Creative Market.
12. HubSpot
12. HubSpot
HubSpot offers free, downloadable sales funnel templates in spreadsheet format (Excel/Google Sheets), positioning itself as an educational resource for strategic planning. Unlike all-in-one builders, these templates are not functional web pages but rather tools for mapping, tracking, and managing your sales pipeline. They are ideal for businesses that want to define their funnel stages, set metrics, and forecast revenue before committing to a specific software or building out landing pages. This approach allows teams to align on strategy without an initial financial investment.

The primary strength of HubSpot's offering is its role as a foundational planning tool backed by one of the industry's most trusted brands. The templates serve as an excellent entry point into the HubSpot ecosystem, providing a smooth upgrade path to its robust free CRM and paid Marketing or Sales Hubs when you are ready to automate and scale your operations.
Key Features & Considerations
Key Features & Considerations
Platform Type: Downloadable spreadsheet templates (Excel/Sheets) for planning.
Best For: Startups, students, and marketers who need to map and manage their sales pipeline before investing in page-building software.
Pricing: The templates are completely free to download.
Pros: Zero cost from a highly reputable brand. Excellent for conceptualising funnel stages and tracking metrics manually. Integrates well with their extensive learning library.
Cons: These are planning documents, not functional webpage designs or hosted funnels. You will need separate tools to build and launch your actual sales pages.
Learn more about the strategic differences between a hub and a funnel to understand HubSpot's broader philosophy. You can access the free templates at HubSpot.
Top 12 Sales Funnel Template Comparison
Top 12 Sales Funnel Template Comparison
| Platform | Core features | Unique selling points ✨🏆 | Target audience 👥 | Quality ★ | Price/value 💰 |
|---|---|---|---|---|---|
| ClickFunnels | End-to-end funnel builder, templates, hosting, email, A/B | Fast full-funnel launches; huge template library ✨🏆 | Marketers, course sellers, teams 👥 | ★★★★☆ | 💰 $$$ — premium, all-in-one |
| Systeme.io | Importable funnels, email & automations, courses, free tier | Generous free plan; excellent price-to-features ✨ | Beginners, budget entrepreneurs 👥 | ★★★★ | 💰 $ — best value for starters |
| GetResponse | Email automation, conversion funnels, webinars, landing pages | Mature webinar + email stack for funnels ✨ | Email-centric marketers, webinar hosts 👥 | ★★★★ | 💰 $$ — mid-tier value |
| Kartra | Campaign templates, membership, helpdesk, checkouts | Done-for-you campaign library; integrated ops 🏆 | Info-product creators, coaches 👥 | ★★★★☆ | 💰 $$$ — higher-priced all-in-one |
| Leadpages | 250+ landing templates, drag-and-drop, A/B testing | Extremely fast page deployment; mobile-ready ✨ | Small businesses, quick-launch marketers 👥 | ★★★★ | 💰 $$ — mid-priced page tool |
| Unbounce | Landing pages, popups, A/B testing, AI copy | Strong CRO/testing stack for conversion lift ✨ | Conversion-focused marketers, agencies 👥 | ★★★★☆ | 💰 $$–$$$ — scales with traffic |
| Instapage | 500+ layouts, heatmaps, global blocks, experimentation | Enterprise-grade CRO, collaboration & analytics 🏆 | Enterprises, agencies, CRO teams 👥 | ★★★★★ | 💰 $$$$ — premium enterprise |
| FunnelKit (WP/Woo) | WooCommerce funnels, upsells, order bumps, automations | Own-your-stack; low ongoing platform fees ✨ | WooCommerce store owners/WordPress users 👥 | ★★★★ | 💰 $–$$ — cost-effective (hosting req.) |
| CartFlows (WP/Woo) | Checkout funnels, order bumps, Elementor integration | Strong WooCommerce focus; page-builder friendly ✨ | WooCommerce sellers with WP skills 👥 | ★★★★ | 💰 $–$$ — good value with Pro |
| Etsy | Canva & sales-page templates, instant downloads | Very low-cost, fast design assets; seller reviews ✨ | Creators, coaches, low-budget sellers 👥 | ★★★ | 💰 $ — inexpensive single-use assets |
| Creative Market | Polished templates for Canva/Kajabi/Elementor, licensing | Curated, brandable templates + commercial licenses ✨ | Designers, brands, premium sellers 👥 | ★★★★ | 💰 $$ — higher-quality marketplace |
| HubSpot | Free funnel & pipeline templates, guides, CRM path | Trusted free planning templates + learning library 🏆 | Teams mapping funnels; SMBs exploring CRM 👥 | ★★★★ | 💰 Free — planning-focused; upgrade path |
From Template to Transformation: Your Next Step
From Template to Transformation: Your Next Step
We've journeyed through a comprehensive landscape of sales funnel templates, from all-in-one powerhouses to specialised WordPress plugins and creative marketplaces. The sheer variety can feel overwhelming, but this diversity is your greatest advantage. It ensures that no matter your budget, technical skill, or business model, a solution exists to streamline your customer journey.
The key takeaway is that a template is not just a pre-made design; it's a strategic framework. Platforms like ClickFunnels and Kartra offer robust, integrated ecosystems ideal for those who value speed and an all-in-one toolkit. Meanwhile, WordPress solutions such as FunnelKit and CartFlows provide unparalleled customisation and ownership for those comfortable within the WordPress environment. For solopreneurs and creatives needing a quick, visually appealing start, downloadable assets from Etsy or Creative Market offer an accessible entry point.
Choosing Your Path Forward
Choosing Your Path Forward
Selecting the right tool requires an honest assessment of your immediate needs and long-term goals. Don't chase the most feature-rich option if a simpler, more focused solution will get you to market faster.
Consider these critical factors before you commit:
Your Technical Comfort: Are you comfortable managing WordPress plugins, or do you prefer a drag-and-drop, fully hosted platform? Your answer will quickly narrow the field between options like Leadpages and CartFlows.
Business Model & Scale: An affiliate marketer’s needs differ greatly from an e-commerce store owner’s. If you’re selling digital products, a platform with integrated membership features like Kartra might be ideal. For physical goods on WooCommerce, FunnelKit is a natural fit.
Budget vs. Time: Free or low-cost templates might save you money upfront but could require more time for setup and integration. Premium platforms often come with a higher price tag but can significantly reduce your launch time.
Implementation is Key
Implementation is Key
Simply choosing one of the many sales funnel templates is only the first step. The real transformation happens when you deploy, test, and refine it. Your initial launch is not the final product; it's the first data point. Analyse user behaviour, track drop-off rates, and A/B test your headlines and calls to action. To truly transform your sales process and achieve higher performance, it's essential to continually optimise for better conversion rates. Discover practical advice on strategies to improve ecommerce conversion rates to turn your funnel into a finely-tuned engine.
Ultimately, the perfect sales funnel template is the one you actually use. Don't let the pursuit of perfection lead to inaction. Choose the template that best aligns with your current resources and goals, launch it, and commit to a cycle of continuous improvement. This iterative process is what separates a static webpage from a dynamic, revenue-generating asset that will grow with your business.
Ready to turn theory into action but need a guiding hand? At Mayur Networks, we specialise in helping entrepreneurs implement these very strategies. Our step-by-step training cuts through the complexity, showing you exactly how to build and optimise funnels that convert. Visit Mayur Networks to learn how we can help you transform a simple template into your most powerful sales tool.
Mayur, founder of Mayur Networks, teaches entrepreneurs and creators how to build digital hubs that attract clients, grow audiences, and generate income online. His articles break down digital marketing, automation, and business growth strategies into simple, actionable steps.
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