Learn how to build a high-converting course landing page from scratch. This guide covers copywriting, design, and optimization to turn visitors into students.
Build a Course Landing Page That Sells
Build a Course Landing Page That Sells
by Mayur
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So, what exactly is a course landing page? Think of it as a single webpage with a single, laser-focused mission: to persuade visitors to buy or sign up for your online course. It’s your always-on digital salesperson, giving potential students every reason they need to say "yes" and enrol.
Why Your Course Landing Page Is Your Most Important Asset
Why Your Course Landing Page Is Your Most Important Asset
Let me be blunt: your course content could be absolutely brilliant, but without a high-converting landing page, it’s just not going to sell. This one page is the heart of your entire marketing strategy, acting as your most dedicated employee—working around the clock to turn casual browsers into paying students.
Think about how people find you. They might click a link from an email, see an ad on social media, or find you through a Google search. Every single path leads to one place: your course landing page. It’s the final destination where interest has to become action.
More Than Just a Digital Brochure
More Than Just a Digital Brochure
One of the biggest mistakes I see creators make is treating their landing page like a simple information dump. It's so much more than that. A great course landing page is a powerful enrolment machine. It doesn't just list what's in the course; it sells the transformation your student will experience.
This is your stage to make a compelling argument, build unshakable trust, and squash any doubts before they even pop up. Your page needs to answer these crucial questions in a heartbeat:
Is this course actually for me?
What specific problem will this solve in my life?
Why are you the right person to teach this?
What tangible results can I realistically expect?
"A strategically designed course landing page removes all the friction from the buying process. Its sole purpose is to guide a visitor from a hesitant 'maybe' to a confident 'yes, I’m in'. Every single element, from the headline down to the final button, has to work in harmony to make that happen."
The Foundation of Your Sales Strategy
The Foundation of Your Sales Strategy
Ultimately, every bit of marketing you do—whether it’s running paid ads, building an email list, or posting on social media—funnels people back to this page. It’s the most critical step in your entire sales process. A poorly designed page means you're throwing money away on ads and losing sales, no matter how good the rest of your marketing is. For a deeper dive on this, check out our guide on how to sell online courses successfully.
This guide goes way beyond the usual generic advice. I’m going to give you a practical framework that combines persuasive copywriting, smart design, and the psychology behind what makes people buy. You’ll learn exactly how to structure your page, build instant trust, and get visitors to click that 'Enrol Now' button with genuine excitement.
The Anatomy of a High-Converting Course Landing Page
The Anatomy of a High-Converting Course Landing Page
Before a single word is written or a colour palette is chosen, you need a solid blueprint. A killer course landing page isn't just a jumble of flashy sections. It's a carefully mapped-out journey that walks a potential student from scepticism to excitement to enrolment.
Every single element on the page needs to earn its spot. Think of it like building a house: you start with a strong foundation and a logical frame, ensuring every room flows naturally into the next. Let's break down the essential components that make up this structure.
The All-Important First Impression: Above The Fold
The All-Important First Impression: Above The Fold
The second someone lands on your page, what they see without scrolling is your "above the fold" content. This is your one shot. You have literally seconds to grab their attention and convince them to stick around.
This space has one critical job: to instantly answer the visitor’s unspoken question, "What's in it for me?"
To pull this off, your hero section needs three key things working in perfect harmony:
A Magnetic Headline: Forget trying to be clever. Your headline has to scream the number one result or transformation a student will get. It's all about the benefit.
A Supportive Sub-headline: This is where you quickly add context. Who is this for? How does the course deliver on the big promise you just made in the headline?
A Clear Call-to-Action (CTA): A big, unmissable button with urgent, action-focused text like "Enrol Now" or "Get Instant Access." Don't make them guess what to do next.
For instance, a headline like "Learn Digital Marketing" is forgettable. A far more compelling one would be, "Triple Your Website Traffic in 90 Days," followed by a sub-headline like, "The step-by-step digital marketing system for small business owners who want real results without the guesswork." See the difference?
Earning Their Trust With Social Proof
Earning Their Trust With Social Proof
Okay, you’ve hooked them with a powerful promise. Now you have to prove you’re the real deal. This is where social proof comes in, and it's your single best tool for crushing doubt and building credibility.
People want to see that others, just like them, have already found success with your course. But don't just dump all your testimonials at the bottom of the page. Weave them in strategically where objections are most likely to pop up.
A few powerful types of proof to use:
Written Testimonials: Always use a real photo, a full name, and, most importantly, specific results. "Great course!" is a waste of space. "This course helped me land three new clients in my first month" is absolute gold.
Video Testimonials: These are even better. They feel raw and authentic, and they're much harder to fake, which instantly boosts their believability.
Case Studies: Tell a short story. Walk the reader through a previous student's journey—where they were stuck before your course, and the incredible results they achieved after."
As Seen On" Logos: If you’ve been featured on popular podcasts or in industry publications, show off those logos. It's borrowed credibility that works wonders.
"Your course landing page is more than just a sales tool; it’s a critical part of your lead generation strategy. It filters and qualifies prospects, ensuring that the people who enrol are the ones most likely to succeed and become your biggest advocates."
Presenting The Transformation, Not The Features
Presenting The Transformation, Not The Features
Here’s a secret: nobody buys a course for the modules, the worksheets, or the hours of video content. They buy a better version of themselves. They're paying for a transformation, and it's your job to paint a crystal-clear picture of what their life will look like after they complete your programme.
This is where you detail the course curriculum, but you must always frame it in terms of benefits, not features.
A feature is what your course has (e.g., "Ten video modules on SEO"). A benefit is what your student gets from that feature (e.g., "Show up on the first page of Google and get a steady stream of free, qualified customers").
The edtech market in India is a masterclass in this principle. For platforms like Mayur Networks, course landing pages are the engine of user acquisition. With over 25% of students choosing online courses, these pages are driving a projected 30% expansion in the sector. Why? Because they excel at communicating the transformation offered. This is critical when landing pages account for nearly 40% of all traffic for platforms targeting small businesses.
By breaking down your page into these core components, you create a logical and persuasive argument that guides your visitor from initial curiosity to confident action. Truly understanding how to build landing pages for lead generation (https://mayurnetworks.com/blog/landing-pages-for-lead-generation) is the key, as every single element works together to turn a casual browser into a committed student.
Before we move on, here's a quick cheat sheet summarising the essential building blocks of your page.
Core Components of a High-Converting Course Landing Page
Core Components of a High-Converting Course Landing Page
This table breaks down the key sections you'll need on your landing page and the specific role each one plays in getting that "yes" from a potential student.
Component
Hero Section (Above the Fold)
Purpose
Grab attention and communicate the core value proposition instantly.
Key Takeaway
Your headline must promise a specific, desirable outcome.
Component
Problem/Solution
Purpose
Agitate the visitor's pain point and introduce your course as the ideal solution.
Key Takeaway
Show them you understand their struggle deeply.
Component
Social Proof
Purpose
Build trust and credibility by showing that others have succeeded.
Key Takeaway
Use specific, results-oriented testimonials and case studies.
Component
The Transformation (Benefits)
Purpose
Paint a vivid picture of the student's "after" state.
Key Takeaway
Focus on what they will be able to do, not just what they will learn.
Component
Course Curriculum (Features)
Purpose
Detail what's inside the course to justify the investment.
Key Takeaway
Frame each module in terms of the benefit it delivers.
Component
Instructor Bio
Purpose
Establish authority and build a personal connection.
Key Takeaway
Explain why you are the perfect person to teach this subject.
Component
Call-to-Action (CTA)
Purpose
Clearly guide the visitor to take the next step.
Key Takeaway
Use strong, action-oriented copy and make the button stand out.
Component
FAQ Section
Purpose
Address common objections and reduce friction before the sale.
Key Takeaway
Answer the questions they are already asking in their head.
| Component | Purpose | Key Takeaway |
|---|---|---|
| Hero Section (Above the Fold) | Grab attention and communicate the core value proposition instantly. | Your headline must promise a specific, desirable outcome. |
| Problem/Solution | Agitate the visitor's pain point and introduce your course as the ideal solution. | Show them you understand their struggle deeply. |
| Social Proof | Build trust and credibility by showing that others have succeeded. | Use specific, results-oriented testimonials and case studies. |
| The Transformation (Benefits) | Paint a vivid picture of the student's "after" state. | Focus on what they will be able to do, not just what they will learn. |
| Course Curriculum (Features) | Detail what's inside the course to justify the investment. | Frame each module in terms of the benefit it delivers. |
| Instructor Bio | Establish authority and build a personal connection. | Explain why you are the perfect person to teach this subject. |
| Call-to-Action (CTA) | Clearly guide the visitor to take the next step. | Use strong, action-oriented copy and make the button stand out. |
| FAQ Section | Address common objections and reduce friction before the sale. | Answer the questions they are already asking in their head. |
Think of this table as your checklist. As you build your page, make sure each of these components is present and pulling its weight to create a seamless and persuasive experience for your visitors.
Writing Copy That Turns Visitors Into Students
Writing Copy That Turns Visitors Into Students
Let's be honest, a slick design will catch someone's eye, but it's the words on the page that convince them to buy. Your copy is what truly sells your course. This is where we stop listing modules and start selling a genuine transformation.
The real goal here is to make a potential student feel completely seen and understood. You need to get inside their head, connect with their deepest frustrations, and then paint a crystal-clear picture of the success that's waiting for them on the other side. This isn't about hype; it's about building an authentic connection and showing them the exact path from where they are now to where they desperately want to be.
Connect With The Core Problem
Connect With The Core Problem
Before you can ever hope to offer a solution, you have to prove you understand the problem better than they do. This is the bedrock of persuasive writing. Don't just mention the issue; poke at it a little. Show them the real, tangible consequences of not solving it.
A classic, punchy framework for this is Problem-Agitate-Solve (PAS).
Problem: Start by calling out the specific pain point your ideal student is wrestling with.
Agitate: Now, dig the knife in a bit. Describe the frustration, the lost time, the missed opportunities. What does this problem feel like day-to-day?
Solve: Finally, sweep in and introduce your course as the precise, direct solution to that exact problem.
"Here’s what PAS looks like in action:
Problem: "Tired of pouring your heart into social media posts only to hear crickets? It's soul-crushing when you spend hours creating content that gets zero engagement."
Agitate: "Every ignored post feels like a personal rejection, making you doubt if you'll ever find your audience or make a sale. You scroll through your feed, see others crushing it, and can't help but wonder, 'What am I doing wrong?'"
Solve: "My Social Growth System is the step-by-step blueprint that turns silent lurkers into a thriving community of buyers. You'll never have to guess what to post again.""
See how that works? It builds a powerful emotional bridge. You're not just selling information; you're solving a real, painful issue they face every single day.
From Features to Life-Changing Benefits
From Features to Life-Changing Benefits
This is one of the biggest mistakes I see on a course landing page: leading with features. Nobody buys a drill because they want a drill; they buy it because they want a hole in the wall. Your course is the drill. The result is the hole.
Your job is to translate every single feature of your course into a tangible, desirable benefit. A feature is what it is. A benefit is what it does for them.
Think about it like this:
Feature: "Access to a private community forum."
Benefit: "Never get stuck on a problem for days. Get answers to your burning questions in minutes and connect with peers who are right there in the trenches with you."
Feature: "12 downloadable PDF worksheets."
Benefit: "Stop guessing and start implementing. These plug-and-play templates save you hours of work and let you take action immediately."
After you write down a feature, always ask yourself, "So what?". The answer is your benefit. This simple shift turns a boring list into a compelling reason to buy. If you're looking to really nail this, exploring a practical guide to copywriting can provide a solid foundation.
Crafting an Authentic Instructor Bio
Crafting an Authentic Instructor Bio
Your story is one of your most powerful sales tools. People don't just buy a course; they buy into you—your journey, your expertise, and your authority. Your bio is your chance to build that connection, but it has to be more than just a list of your qualifications.
Tell a relatable story. Where were you before you figured all this out? What specific struggles did you face that your students are dealing with right now? This creates empathy and proves you've walked the path you're now teaching.
A truly effective bio nails three things:
Relatability: It shows you've been in their shoes and understand their struggle.
Authority: It explains why you are uniquely qualified to be their guide.
Inspiration: It positions you as living proof of what's possible for them.
Handling Objections With a Proactive FAQ
Handling Objections With a Proactive FAQ
Every single person considering your course has doubts swirling in their head. Your FAQ section is your secret weapon for tackling those objections head-on before they become deal-breakers.
Don't just stick to the basics. Get inside the mind of a sceptical buyer. What are their deepest fears and biggest hesitations?
Think about common objections like:
"What if I don't have enough time for this?"
"I'm a total beginner. Is this too advanced for me?"
"I'm worried I'll fall behind the other students."
"It's a big investment. Is it really worth the money?"
When you answer these tough questions with honesty and transparency, you build massive trust. It shows you're confident in your course's value and that you respect their decision-making process, which can be just the push they need to click "enrol". For a deeper dive into the fundamentals, our article on how to start copywriting is a fantastic resource.
Designing for Trust and Conversionline
Designing for Trust and Conversionline
The look and feel of your landing page do more than just make it look good. Your design is a silent partner in your sales process. It builds credibility, signals professionalism, and guides a visitor's eye right where you want it to go. Think about it: a clunky, amateur-looking page instantly makes people wonder if the course itself is low-quality, sending them reaching for the back button.
On the flip side, a clean, professional, and trustworthy design gives an immediate sense of confidence. It tells visitors you're a serious expert who has put real thought into creating a great experience. This isn’t about becoming a world-class graphic designer overnight. It’s about understanding a few key principles that make your page easy to navigate and a pleasure to read.
Establish a Clear Visual Hierarchy
Establish a Clear Visual Hierarchy
Visual hierarchy is just a fancy way of saying you’re intentionally making some things stand out more than others. It's how you subconsciously tell a visitor, "Hey, look here first! Now read this. And finally, here's what to do next." Without it, your page is just a confusing wall of text where everything screams for attention, and nothing gets heard.
You can create this natural flow using a few simple tricks:
Size: Make your main headline the biggest piece of text on the page. Subheadings get smaller, and your main body text is smaller still.
Colour: Use a bold, contrasting colour for your call-to-action buttons. This makes them pop off the page and practically impossible to miss.
Placement: Put your most important information—your core promise—front and centre, right "above the fold" where people see it without scrolling.
Simply organising your information this way makes it much easier for people to process what you're offering and moves them smoothly towards that enrolment button.
Embrace the Power of Whitespace
Embrace the Power of Whitespace
Whitespace (or negative space) is simply the empty area around your text and images. I see so many course creators fall into the trap of cramming as much as possible onto the page, but that’s a huge mistake. A crowded page is overwhelming and just plain hard to read.
Whitespace gives your content room to breathe. It improves readability, adds a touch of sophistication, and helps focus the user's attention on what really matters. Think of it like the frame around a beautiful painting—it’s what makes the artwork stand out. Don't be afraid of empty space; it's one of your most powerful tools for creating a clean, professional feel.
"A well-designed course landing page is more than an online brochure; it's a carefully crafted environment. By guiding the user's focus with a clear hierarchy and ample whitespace, you reduce friction and make the decision to enrol feel natural and easy."
Create a Mobile-First Experience
Create a Mobile-First Experience
Designing for mobile isn't just a "nice-to-have" anymore; it's essential. In India's booming online education landscape, landing pages are the critical first touchpoint for aspiring entrepreneurs on platforms like Mayur Networks, where beginners can launch businesses in just seven days. A staggering 60% of new learners are in tier-2 and tier-3 cities, and mobile-optimised pages have driven 75% of their sign-ups. With affordable internet expected to reach 900 million users by 2025, this trend is only going to grow. You can explore more insights about the growth of India's online education market on PR Newswire.
This means your page must be responsive, automatically adjusting to fit any screen.
Stick to a simple single-column layout for mobile viewing.
Make sure your text is large enough to read easily without pinching or zooming.
Ensure your buttons are big and spaced out, so they’re easy to tap with a thumb.
Before you launch, pull out your own smartphone and test everything. What looks amazing on your big desktop monitor could be a complete usability nightmare on a small screen.
Choose Colours and Imagery with Purpose
Choose Colours and Imagery with Purpose
Your colour palette isn't just decoration; it sets the entire emotional tone for your brand. A professional, cohesive colour scheme builds trust and reinforces your brand identity. For a deeper dive into this, our guide on how to build brand awareness is a fantastic starting point.
The images you use are just as important. Please, avoid generic, cheesy stock photos at all costs. They scream "inauthentic." Instead, use high-quality photos of yourself, screenshots from inside your course, or even pictures of past students (with their permission, of course). Real, authentic imagery builds a genuine connection and shows that real people are getting real results from your work—something a faceless stock model can never do. If you want to go deeper into visual elements that work, check out these proven landing page design best practices that are known to boost conversions.
How to Launch and Optimise Your Landing Page
How to Launch and Optimise Your Landing Page
Hitting ‘publish’ on your course landing page isn’t the finish line; it’s the starting pistol. A page that just sits there is a massive missed opportunity. The real magic—and the growth in your enrolments—happens after you go live, through smart, continuous optimisation.
This is where you switch gears from course creator to data detective. It's all about making small, data-backed tweaks that can lead to surprisingly big wins. We’ll first cover the basics of getting your page found and then dive into the ongoing process of making it convert better and better. Think of it less as a one-time launch and more as a constant cycle of testing, learning, and improving.
Getting Found With On-Page SEO
Getting Found With On-Page SEO
Before you can convert anyone, they need to find you. Paid ads are great for a quick boost, but organic traffic from search engines like Google is the gift that keeps on giving. A little bit of on-page Search Engine Optimisation (SEO) goes a long way in making sure you show up when someone is actively looking for a course just like yours.
You don't need to be an SEO wizard to nail the basics. It starts with some simple keyword research. Put yourself in your ideal student's shoes: what would they type into Google? Is it "beginner watercolour course" or "how to paint with watercolours"? Use a free tool to see what people are actually searching for.
Once you’ve landed on your main keyword, sprinkle it into a few key spots:
Page Title (or Meta Title): This is the blue link people see in search results. It needs to grab their attention and include your keyword.
Meta Description: That little snippet of text under the title. It won’t directly affect your ranking, but a compelling one makes people want to click.
URL: Keep it clean. Something like yourwebsite.com/beginner-watercolour-course is perfect.
H1 Heading: This is your main headline on the page itself. Your keyword should definitely be in there.
Getting this right sends a clear signal to search engines about what your page offers, helping you attract the right kind of visitors—the ones already looking for you.
The Power of A/B Testing
The Power of A/B Testing
Okay, so people are finding your page. Now what? It's time to make it work harder for you. A/B testing (also called split testing) is your best friend here. The concept is simple: you create two versions of your page—Version A and Version B—with just one difference between them. Then, you show each version to a different slice of your audience to see which one performs better.
"The biggest mistake I see people make is testing too many things at once. If you change the headline, the hero image, and the button colour, you’ll have no clue which change actually moved the needle. Be disciplined. Test one thing at a time."
This methodical approach takes the guesswork out of improving your page. You’re no longer relying on hunches; you’re making decisions based on real user behaviour.
This infographic lays out some of the core design principles that are often the very things you'll be testing to improve performance.
As you can see, a logical flow, plenty of whitespace, and a design that works on any device are the cornerstones of a high-performing page.
To give you a starting point, here are some common A/B tests you can run on your own course landing page.
A/B Testing Ideas for Your Course Landing Page
A/B Testing Ideas for Your Course Landing Page
Element to Test
Headline
Variation A (Control)
"Learn Watercolour Painting"
Variation B (Test)
"Master Watercolour Painting in 30 Days"
Metric to Monitor
Click-Through Rate, Time on Page
Element to Test
Call-to-Action (CTA) Button Colour
Variation A (Control)
Blue Button
Variation B (Test)
Orange Button
Metric to Monitor
Enrolment Button Clicks
Element to Test
CTA Button Text
Variation A (Control)
"Enrol Now"
Variation B (Test)
"Start Learning Today"
Metric to Monitor
Conversion Rate
Element to Test
Hero Image
Variation A (Control)
Photo of your course materials
Variation B (Test)
Photo of a happy student with their work
Metric to Monitor
Bounce Rate, Scroll Depth
Element to Test
Testimonial Placement
Variation A (Control)
Testimonials near the bottom of the page
Variation B (Test)
A powerful testimonial right below the hero section
Metric to Monitor
Conversion Rate
Element to Test
Pricing Display
Variation A (Control)
"$297"
Variation B (Test)
"$99 x 3 Payments"
Metric to Monitor
Clicks on Pricing/Enrolment Button
| Element to Test | Variation A (Control) | Variation B (Test) | Metric to Monitor |
|---|---|---|---|
| Headline | "Learn Watercolour Painting" | "Master Watercolour Painting in 30 Days" | Click-Through Rate, Time on Page |
| Call-to-Action (CTA) Button Colour | Blue Button | Orange Button | Enrolment Button Clicks |
| CTA Button Text | "Enrol Now" | "Start Learning Today" | Conversion Rate |
| Hero Image | Photo of your course materials | Photo of a happy student with their work | Bounce Rate, Scroll Depth |
| Testimonial Placement | Testimonials near the bottom of the page | A powerful testimonial right below the hero section | Conversion Rate |
| Pricing Display | "$297" | "$99 x 3 Payments" | Clicks on Pricing/Enrolment Button |
Remember to only test one of these ideas at a time to get clean, reliable data.
Key Metrics to Monitor in Your Analytics
Key Metrics to Monitor in Your Analytics
To figure out if your tests are actually working, you need to be looking at the right numbers. Don't get overwhelmed by all the data in your analytics tool. Just focus on the metrics that tell you if your course landing page is doing its job.
Here are the essentials to keep an eye on:
Conversion Rate: This is the big one. It’s the percentage of visitors who actually sign up for your course. It's your ultimate report card.
Bounce Rate: What percentage of people land on your page and leave immediately without doing anything? A high bounce rate could mean your headline is weak, the page is loading too slowly, or your ad traffic is poorly targeted.
Time on Page: Are people sticking around to read what you've written? If they’re gone in a few seconds, they’re probably not getting the info they need to feel confident about enrolling.
Traffic Source: Where is your traffic coming from? Knowing whether your visitors are from your email list, social media, or Google search helps you understand which of your marketing efforts are paying off.
These numbers tell a story. Maybe you notice that traffic from your email list converts really well, but traffic from Facebook has a sky-high bounce rate. That's a clue that your social media posts might be setting the wrong expectations.
For a deeper dive, our guide on how to increase conversion rates offers more practical strategies. By checking in on your data regularly, you can turn insights into action and steadily grow your student base.
Course Landing Page FAQs: Your Top Questions Answered
Course Landing Page FAQs: Your Top Questions Answered
When you're building a landing page for your course, a few questions always seem to pop up. Trust me, I've heard them all from creators at every stage, and getting the answers straight from the start can save you a world of headaches and second-guessing.
Let's dive into the most common sticking points I see. Nailing these fundamentals gives you a solid base to build from, so you can stop worrying about the small stuff and focus on what really matters: connecting with your future students.
How Long Should My Course Landing Page Be?
How Long Should My Course Landing Page Be?
Ah, the classic "how long is a piece of string?" question. But in this case, there's a surprisingly practical answer: the length of your page should directly match the price and complexity of your course. It's all about balancing commitment and information.
For low-cost or free offers: Keep it short and sweet. If you're promoting a free email challenge or a ₹999 mini-workshop, your audience doesn't need a novel to be convinced. A killer headline, a clear list of benefits, and a big, obvious call-to-action button will often do the trick.
For high-ticket or complex courses: You’ll need a long-form sales page. For a signature programme priced at ₹20,000 or more, you're asking for a much bigger commitment. That means you need to build a rock-solid case, tackle every potential objection, showcase plenty of social proof, and paint a vivid picture of the transformation to justify that investment.
"My two cents: Stop thinking about word count. Instead, ask yourself, "Have I given them everything they need to feel confident and excited about clicking 'enrol'?" The bigger the ask, the more reassurance they'll need."
Should I Put the Price at the Top or the Bottom?
Should I Put the Price at the Top or the Bottom?
Where you place your price is a strategic move that really hinges on your audience and what you're selling. There are two main camps on this, and both have their merits.
Most creators put the price near the bottom, and for good reason. This strategy lets you build up the value and stoke desire before you reveal the cost. By the time they see the numbers, they're already dreaming about the outcome, making the price feel like a smart investment rather than just another expense. This works brilliantly for most premium courses.
On the other hand, putting the price right up top can be a powerful filter. If you're in a competitive market or talking to a very price-conscious audience, this approach weeds out anyone who isn't a serious buyer right away. The people who keep scrolling are already pre-qualified.
How Many Calls to Action Do I Need?
How Many Calls to Action Do I Need?
Your page has one ultimate goal, but that doesn't mean you should only have one button. You need multiple Call-to-Action (CTA) buttons sprinkled throughout. The last thing you want is for someone to decide "I'm in!" and then have to scroll endlessly to find the sign-up button.
A good rule of thumb is to place a CTA after every major section where a "yes" decision could be made.
Above the fold: For the eager beavers who are ready to go immediately.
After you've detailed the benefits/transformation: For those sold on the outcome.
After the module breakdown: For the learners who love the details.
After your testimonials: For people who are swayed by social proof.
Right before the FAQ section: To catch them before they get distracted by questions.
The most important thing here is consistency. Every single one of those buttons must point to the exact same place—your checkout page. No detours, no confusion. Just a clear, smooth path to enrolment.
Video or Text: Which Sells Better?
Video or Text: Which Sells Better?
Why choose? The best answer is to use both. Video and text appeal to different learning and buying styles, and they work together to make your sales pitch far more powerful.
Some people need to see you and hear your voice to feel a connection; they'll watch a video to get a sense of your teaching style. Others just want the facts, and they'd rather scan text quickly to find exactly what they're looking for.
Here’s a strategy that works wonders: lead with a short, engaging sales video near the top of your page. Use it to share your passion and summarise the core transformation. Then, use the rest of the page to flesh out the details with text, handle objections, and provide all the in-depth info a video can't easily cover. It's a powerful combo—one study found that using video on a landing page can boost conversions by up to 80%.
At Mayur Networks, we provide the tools and step-by-step training to help you build and launch your online business from the ground up. Learn how to start your journey today.
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